Urban music and culture is something that has been a part of my life since I was a kid. I started DJing in junior high school and later designed graphics and websites for Motown, Universal Records, ITF (International Turntable Federation), Hip-Hop.com, Tribal Gear Clothing, and Upper Playground. I feel it's important to keep my finger on the pulse of youth culture in order to produce creative that appeals to the 18-30 demographic.