Case Study:

NUCYNTA is indicated for the management of pain severe enough to require daily, around-the-clock, long-term opioid treatment. Because many opioids can be addictive, it was important that this 15 minute informational video educated the benefits as well as the side-effects of Nucynta while delivering the message in an entertaining way. The concept was turning a non-engaging slide deck presentation into an exciting cable news program. With flashy motion graphics and original branded imagery, the video program was a success and the client requested more videos done in this fashion.