ASCO is an annual convention in Chicago that brings together more than 30,000 oncology professionals from around the world. I was tasked with creating a best in class Virtual Reality experience for the convention. The concept was showing a patient's journey from diagnosis to remission while the environment cycled through the 4 seasons.
We shot actors playing patients on green screen and integrated them into 3D CGI environments representing summer, fall, winter, and spring. Next, the footage was downloaded onto Samsung phones and integrated with Samsung VR Gear headsets. The program was approx. 3 minutes but it hit all of the right emotional notes. Some attendees even communicated that they got choked up and one Dr. was brought to tears.