As Creative Director on PSE&G WorryFree, I helped shape work that made appliance protection and repair coverage feel simple, relatable, and built for real life.

I led concept development, guided the visual tone, and worked closely with writers, designers, motion artists, and production teams to create campaigns across video, digital, out of home, and social.

The focus was always clarity and trust, showing homeowners how WorryFree removes the stress of repairs and maintenance, while keeping the storytelling grounded, human, and easy to understand.

2024: Platinum Marcom Award for Protection Plans CTV Spot

2024: Gold Marcom Award for "The Jersey Hustle" Display Ad

2023: Gold Hermes Awards for Gas Appliance Safety Radio Ad