Alexion needed a brand new print campaign to re-launch the Strensiq brand. Strensiq is a prescription medicine used to treat children with a rare disease (HPP) and the client wanted to include imagery of a child. The team ended up executing a photo shoot with 3 children and 1 adult actor at Golden Gate Park and the Beach over the course of 2 days while working with the company's AOR. For the post-production we implemented 3D characters to mimic a real HPP patient. The collaboration was successful and the client was pleased that both agencies could work together harmoniously to create the campaign.