Partnered with teen creators from across the U.S. to bring the Youth Risk Behavior Survey to life through a short, authentic video for nationwide high school students.

The YRBS is a national survey that gathers insights on teen behaviors and experiences tied to health, safety, and well-being, helping shape programs that support young people.

The idea was to meet students where they are, using familiar faces and relatable storytelling to show why their input matters.

Built for everything from in-school viewing to social sharing, the piece helped turn a nationwide data effort into something that felt human, relevant, and worth participating in.